Hi everyone,

I’m comparing different sourcing methods for an Amazon wholesale business and want to understand which option works best over the long term.

Some sellers recommend building direct relationships with authorized distributors, while others suggest using online wholesale marketplaces to discover products. For someone exploring amazon wholesale suppliers usa, which approach offers better reliability, pricing, and documentation?

Are authorized distributors generally more suitable for building a sustainable business, especially when selling established brands? I’d also like to know how sellers confirm supplier legitimacy and avoid counterfeit inventory. Any real-world insights or recommendations would be greatly appreciated.

Thank you!